The COVID-19 pandemic changed the course of the real estate market, though the many pivoting tactics of investors allowed it to survive and even thrive.
Today, the current opportunities turn away from ownership of single-family homes and into rental properties. Jay Tenenbaum and Seti Gershberg are joined by Jeff Tesch to dive into the continuing rise of rental homes and private lending, particularly in workforce housing. He discusses how this growth can be taken advantage of without neglecting their original business plans and why giving away postcards is now the trending marketing strategy. Jeff also explains what they have in store at RCN Capital, where he serves as its CEO, from the type of loans they are offering, their most effective real estate strategies, to how they plan to navigate through the industry's unpredictable future.